Jennie-O Thursday Is Turkey Day


KNUT developed both a KNVEY site and sales tool application (Menu Maximizer) for Jennie-O-Turkey to highlight the Thursday is Turkey Day sales campaign. 


Commercial Sales Tool 


Supporting a corporate sales initiative

Quality Assurance

Menu Module includes product images, description, and nutritional values


Thursday is Turkey Day

KNUT developed the Thursday is Turkey Day campaign site, that

  • Responsive site
  • Promote the sales initiative of encouraging school cafeterias to serve healthy turkey alternatives in place of traditional school menu items one day each week

Menu Maximizer

The Menu Maximizer is a responsive sales application utilized to:

  • Propose advantages of switching from traditional school lunch menu items to Jenni-O-Turkey’s alternatives.
  • Customize weekly menus
  • Display images, summaries, nutritional values of menu items

KNUT, in coordination with JT Mega, utilized the KNVEY platform to develop a campaign site and web application, providing the Jennie-O-Turkey sales team the tools to sell with confidence.

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