A Sales Demo Guide Experience
Equinix used KNVEY Guides to create a wizard app right within Salesforce for data-driven product demos, saving time and boosting sales team efficiency. Now, Equinix sales reps can concentrate on building customer relationships and delivering value.
Custom Salesforce Guide Gives Equinix the Power to Deliver Data-Driven Demo Experiences
Equinix, a global leader in data centers and interconnection solutions, aimed to improve their sales process and customer experiences. They achieved this by integrating KNVEY Guides with Salesforce, creating a dynamic data-driven product demo. This collaboration empowers Equinix's sales team to provide the best user experience.
Equinix's Roadblocks to Consistent Product Demos
Complex Demos
Before KNVEY, Equinix's product demos were complex and hard to do, making it tough to explain products clearly.
Lacked Insights
Equinix needed a better approach to collect customer insights, essential for effective segmentation and targeting.
Information Overload
They struggled to present a lot of product information in an easy-to-understand way in their demos.
Data-Driven Sales Experience
Transforming Equinix Sales with KNVEY Guides & Salesforce Integration
With KNVEY Guides, Equinix achieved its goal of delivering a data-driven product demo that not only met customer expectations but exceeded them. The intuitive and responsive nature of the tool enabled Equinix's sales team to effortlessly create complex customer proposals and manage their sales funnels within the Salesforce platform.
Salesforce Integration
The KNVEY Guides and Salesforce integration provided Equinix's sales team with a one-stop solution. They could now easily access and manage customer data, track sales proposals, and oversee their sales funnel all within Salesforce. This eliminates the need for multiple logins.
Tailored Sales Experience
The KNVEY Customer Proposal Template and Salesforce wizard tool gave Equinix a standard way to show customer data, making sales talks more effective and personalized with easy access to important information.
White-Labeled Guide
The branded Salesforce wizard tool matched Equinix's style, offering a smooth and engaging experience that enhanced their brand image and reputation.
By delivering personalized, data-driven sales experiences, Equinix solidified its position as a leader in the data center industry. The synergy between KNVEY Guides and Salesforce empowered Equinix's sales team to drive success and deliver exceptional value to their customers.
Equinix's Customer-Centric Sales Strategy
Equinix achieved greater sales efficiency, deeper customer insights, and consistent sales outcomes.
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A Sales and Marketing KNVEY Experience
With the mission of promoting healthier school menus, Jennie-O-Turkey leveraged KNVEY Portals and KNVEY Sites to create a campaign site and sales enablement application. This campaign site was created to serve as an educational resource to provide information on the benefits of incorporating turkey alternatives into school meals instead of traditional menu items one day each week. With KNVEY's user-friendly and secure platforms, Jennie-O-Turkey was able to achieve its goal of championing healthier eating in schools.