A Customer-Focused Product Website
The Manus Products website not only showcases their extensive product line but also provides a seamless journey for their users. The intuitive navigation and interactive features ensure a frictionless browsing experience, allowing B2B customers to effortlessly explore the vast array of offerings and make informed decisions.
How Manus Products Transformed Their Product Website with KNVEY Sites
Manus Products recognized the need to revamp their online presence to meet the evolving demands of their customers. They wanted a partner who could not only grasp the intricacies of their industry but also understand the unique challenges faced by B2B companies in the online realm. By working with the KNUT team and KNVEY Sites, Manus Products gained the agility and control needed to keep their website content fresh and engaging.
Manus Products Needed a Consistent and Converting Website
Complex Product Representation
Manus Products encountered challenges in presenting their extensive product line in a clear and organized manner. Without a user-friendly interface and intuitive navigation, customers struggled to find the specific products they needed, leading to frustration and loss of sales.
Inadequate Search Functionality
Manus Products lacked a search function on their website, making it challenging for customers to find specific products or navigate through their extensive catalog. This resulted in a high bounce rate, as users struggled to find the information they needed quickly and efficiently.
Ineffective Lead Capture
Without a lead capture system, Manus Products faced difficulties in collecting contact information and staying connected with potential customers who expressed interest in their products. This could have resulted in missed opportunities for lead conversion and customer acquisition.
Dominating the Manufacturing Market
Manus Products Converts Leads into Sales with KNVEY Sites
Central to the success of this collaboration was the KNVEY Sites content management system (CMS). The AI-Capable CMS enables Manus Products to manage their product information efficiently. With this platform, Manus Products gained the ability to update and curate content effortlessly, keeping their website dynamic and responsive to evolving market trends.
Centralized Product Information
The KNVEY Sites CMS provided Manus Products with a centralized location to store and manage their product information. This streamlined their content management process, ensuring that all product details were organized, easily accessible, and consistently up to date. It eliminated the need to navigate multiple systems or platforms, saving time and reducing the risk of inaccuracies.
Content Production Services
The KNUT team offered Manus Products comprehensive content production services, covering various aspects from copywriting to product photography. The visually appealing product photography added visual interest to the website, allowing customers to get a clear view of the products.
Multilingual Support
The Manus Products website, powered by the KNVEY Sites CMS, offers multilingual support, allowing them to cater to a global audience. This feature enhances user experience, fosters inclusivity, and ensures that Manus Products can connect and engage with their diverse customer base in their preferred language.
The secure hosting and backup solutions offered by the KNVEY Sites CMS provides Manus Products with peace of mind, knowing that their valuable website data is protected. With this added layer of security, Manus Products can focus on their core business activities, confident that their online presence is consistently available, reliable, and backed up for any unexpected scenarios.
Secure Hosting and Backup Solutions for Peace of Mind
Choose the KNVEY Sites CMS for robust hosting and backup solutions that prioritize the security and integrity of your website, giving you the confidence to focus on what matters most - growing your business.
Explore More
A Cutting-Edge Media Experience
Subaru takes customer experience to the next level with KNVEY, the digital experience platform that provides gallery and media management services to customers across the world. From quick, secure access to custom galleries to embedded media players, KNVEY offers a seamless and user-friendly experience tailored to the needs of Subaru customers. The Subaru of America media display system is organized, efficient, and eye-catching, creating a great experience for their customers.
An Impactful Product Launch Experience
Hormel's latest product line, Fire Braised Meats, was brought to life through a memorable and engaging marketing campaign with KNVEY sites, including interactive elements and animations. Customers were provided with a fully immersive experience, allowing them to explore the different flavors and benefits of the product. Through KNVEY sites' creative use of interactive elements and animation, the launch of Hormel's Fire Braised meats was a delicious success!
A Sales and Marketing KNVEY Experience
With the mission of promoting healthier school menus, Jennie-O-Turkey leveraged KNVEY Portals and KNVEY Sites to create a campaign site and sales enablement application. This campaign site was created to serve as an educational resource to provide information on the benefits of incorporating turkey alternatives into school meals instead of traditional menu items one day each week. With KNVEY's user-friendly and secure platforms, Jennie-O-Turkey was able to achieve its goal of championing healthier eating in schools.