KNUT developed both a KNVEY site and sales tool application (Menu Maximizer) for Jennie-O-Turkey to highlight the Thursday is Turkey Day sales campaign.
Thursday is Turkey Day
KNUT developed the Thursday is Turkey Day campaign site, that
- Responsive site
- Promote the sales initiative of encouraging school cafeterias to serve healthy turkey alternatives in place of traditional school menu items one day each week
The Menu Maximizer is a responsive sales application utilized to:
- Propose advantages of switching from traditional school lunch menu items to Jenni-O-Turkey’s alternatives.
- Customize weekly menus
- Display images, summaries, nutritional values of menu items
KNUT, in coordination with JT Mega, utilized the KNVEY platform to develop a campaign site and web application, providing the Jennie-O-Turkey sales team the tools to sell with confidence.